Privacy Policy

Effective date: November 3, 2026

This policy explains, in plain language, what information Spark & Ink LLC (“Spark & Ink,” “we,” “us”) collects when you use Wits: Daily Thinking Games (the “app”) and this website, how we use it, and the choices you have. Spark & Ink LLC is a Texas limited liability company.

The short version

• We collect only what we need to run Wits: your account, your game progress and streak, and basic app diagnostics.
• Payments are handled by Apple or Google. We never see your full card details.
• We do not sell your personal data.
• You can ask us to delete your account and data at any time, in the app or by email.

Information we collect

Account information. When you create an account we collect your email address. If you choose Sign in with Apple or Sign in with Google, we receive the basic details that service shares with us, such as your email address (or an Apple private relay address) and a unique account identifier. We do not receive your Apple or Google password.

Gameplay and streak data. We store your game results, scores, answers you submit in the games, which games you have played, your daily streak, and your app settings, so your progress is saved and syncs across your devices.

Purchase and subscription status. If you subscribe to Wits Plus, the purchase is processed by the Apple App Store or Google Play. We use RevenueCat, a subscription management service, to confirm whether your subscription is active, its renewal and expiration dates, and the product you bought. We do not receive your payment card number or billing address.

Analytics and crash data. We collect information about how the app performs and is used, such as device type, operating system version, app version, screens viewed, feature usage, and crash or error reports. We use this to fix bugs and improve the app. This information is not used to build advertising profiles.

Messages to support. If you email us, we keep your message and email address so we can help you.

How we use information

• To create and secure your account and let you sign in.
• To run the games, save your progress, and keep your streak.
• To provide Wits Plus features when your subscription is active.
• To find and fix problems and improve the app.
• To respond to your questions and send important service notices (for example, changes to these policies).
• To comply with the law and protect the rights and safety of our users and our company.

Where your data is stored

Your account and gameplay data are stored with Supabase, our database and authentication provider, on servers that may be located in the United States. We take reasonable technical and organizational steps to protect your information, but no method of storage or transmission is completely secure.

Who we share it with

We do not sell your personal data, and we do not share it for cross-context behavioral advertising. We share information only with service providers that help us run Wits, and only as needed for them to do that work:

• Apple and Google — sign-in and in-app purchases.
• RevenueCat — subscription status.
• Supabase — data storage and authentication.
• Analytics and crash-reporting providers — app performance and diagnostics.

We may also disclose information if required by law, to protect rights and safety, or as part of a merger, acquisition, or sale of assets, in which case this policy will continue to apply to your information.

Children

Wits is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, contact us at support@playwits.app and we will delete it.

Deleting your data

You can delete your account in the app from your profile settings. You can also email support@playwits.app from the address on your account and ask us to delete it. When you delete your account, we delete your account and gameplay data from our active systems, except for information we must keep to meet legal or accounting obligations. Deleting your account does not cancel a Wits Plus subscription; cancel that in your App Store or Google Play settings.

Your choices and rights

You can ask us for a copy of your information, ask us to correct it, or ask us to delete it by emailing support@playwits.app. Depending on where you live, you may have additional rights under local law, and we will honor requests as the law requires. You can also turn off certain analytics through your device settings where available.

Changes to this policy

We may update this policy from time to time. If we make significant changes, we will update the effective date above and let you know in the app or by email when appropriate. Continuing to use Wits after a change means the updated policy applies.

Contact us